In her book, [[Torres - Continuous Discovery Habits|Continuous Discovery Habits]], [[Teresa Torres]] defines three different types of outcomes: **Business Outcome** - Business value; how well a business is progressing - Start with financial metrics - Business outcomes are often lagging indicators, measuring things after they have happened. **Product Outcome** - How the product drives business value; how well the product drives the business forward **Traction Metric** - Usage of specific features