A lot of people and teams avoid criticism, assuming it kills team enthusiasm and creativity. This line of thinking has become prevalent through practices of [[Design thinking]], which has a rule to *defer judgement* during brainstorming: say “Yes, and …" as opposed to “but.” There is a difference between moving forward and making progress. The lack of critical feedback removes the opportunity to understand conflicting perspectives that can, ultimately, prevent us from understanding why ideas do not work in the end. We may move forward on an idea, but are we actually making progress? [[Roberto Verganti]] and [[Don Norman]] suggest a better approach, “Yes, but, and …” combining criticism with ideation. This is where feedback becomes *constructive* by suggesting possible ways to overcome potential flaws in the idea. This is the process of refining ideas. --- ## References [[Roberto Verganti]], and [[Don Norman]]. “Why Criticism Is Good for Creativity.” *Harvard Business Review*, 16 July 2019, [hbr.org/2019/07/why-criticism-is-good-for-creativity](http://hbr.org/2019/07/why-criticism-is-good-for-creativity). Accessed 29 Apr. 2020.