#### Budget - What is your current spend on this problem? - Whose budget does this come out of? - How much would it cost to do this yourself? - How much would it cost if the issue hasn’t been addressed in five years? - How heavy does price factor into the decision? - What budget range have you identified for this? - What ROI are you hoping to see? #### Authority - Who will use the product? - When was the last time you purchased a similar product? How did that process go? - Who else needs to be involved in this decision? #### Need - When did you first identify this need? - What have you already tried to address it? - How important is solving this to your goals? Your company’s? - What are you top priorities presently? Where does this fit in? - What would happen if you did not address this? #### Timing - Are there any upcoming milestones that you like to have this in place by? - Will you be able to meet the goals of these milestones without this in place? - Based on the date needs, we’ll need to finalize an agreement by [date]. Is that doable? --- ## Reference [[Aja Frost]]. “How to Use BANT to Qualify Prospects in 2021.” *HubSpot Blog*, 4 Feb. 2021, [blog.hubspot.com/sales/bant](http://blog.hubspot.com/sales/bant). Accessed 18 Mar. 2021.