There are roughly two kinds of products: vitamins and pain killers. Vitamins make your life easier or better in some way, but probably don’t have an immediate effect. They are the things you should or like to use, but don’t really have to. Pain killers, on the other hand, address a very clear and present need. They enable you to do things you otherwise wouldn’t have thought possible. Pain killers are “exciting,” as [[Dan Hulton]] puts it, and are easier to market, more prone to word-of-mouth growth, and require less customer education. --- ## References [[Dan Hulton]]. “Evaluating Modest SaaS Business Ideas.” *Greater Dan or Equal To*, 10 Apr. 2021, [greaterdanorequalto.com/evaluating-modest-saas-business-ideas/](http://greaterdanorequalto.com/evaluating-modest-saas-business-ideas/). Accessed 14 Apr. 2021.