Why do a product opportunity assessment? - Prevent organizations from wasting time and money. - Understand what is necessary for success. There are ten core questions in a product opportunity assessment: [^1] [^1]: [[Marty Cagan]]. “Assessing Product Opportunities | Silicon Valley Product Group.” *Silicon Valley Product Group*, 13 Dec. 2006, [svpg.com/assessing-product-opportunities/](http://svpg.com/assessing-product-opportunities/). Accessed 23 May 2019. ## 1. Value proposition **What exact problem will this solve?** This should be a clear and crisp statement. Do not list a bunch of features and capabilities. ## 2. Target market **For whom will we solve this problem?** ## 3. Market size **How big is market for this opportunity?** Be conservative. Not every opportunity needs to be a billion dollar market. ## 4. Competitive landscape **What alternatives already exist?** ## 5. Differentiator **What makes us best suited to pursue this opportunity?** ([[Your moat is your key differentiator]]) ## 6. Market window **Why now?** ## 7. Go-to-market strategy **How will we get this product to market? How will the product be sold?** ## 8. Metrics **How will we measure success?** ## 9. Revenue strategy **How will we make money?** ## 10. Solution requirements **What special needs or requirements were discovered during investigation?** Again, this not a list of features. What dependencies or constraints exist? Are there any branding or partnership requirements? --- ## Related [[Dan Hulton]]. “Evaluating Modest SaaS Business Ideas.” *Greater Dan or Equal To*, 10 Apr. 2021, [greaterdanorequalto.com/evaluating-modest-saas-business-ideas/](http://greaterdanorequalto.com/evaluating-modest-saas-business-ideas/). Accessed 14 Apr. 2021.