Benefits
- Remote usability testing doesn't require having a physical facility.
- Fit many sessions into a single day
- Iterate quickly
- Convenience for participants—requires less effort for participants than in-person interviews
- There are fewer no-shows with remote research, and it's easier to adjust when there are no-shows since you're not going on location.
Cons
- Doesn't work well for [[Ethnographic research]] or [[Contextual inquiry]]. Instead, do more product-focussed research when you can’t get out and into people’s environments.
Questions to ask before doing remote research:
- How important is it that we observe the participant's environment?
- Do we need to see how they interact with others or with other objects/systems?
- How comfortable are participants with technology?
Use screener and post-study questions wisely
- When screening participants, include one or two open questions to help assess their communication skills and determine whether they are willing to share more than basic responses.
- Post-study questions can be used to help verify screener answers (people aren't always honest when answering screener questions).
Tips for doing remote interviews
- Do a practice run and plan ahead of technical difficulties
- Be engaged. Don't try to multi-task during an interview. If the research isn't important enough for your full attention, don't do it at all.
- Turn on the web cam. Empathizing with people over a computer screen is difficult. Being able to see each other has a huge impact.
- Don't rely on memory recall. Record the call. Get permission beforehand, even if it's not legally required.
- Emphasize screen sharing. Have the participant show you what they're doing. This will help their [[Contextual recall]], and give you great insights into their experience, as well as show you interesting ways they're using your product.
## References
[[Jess Lewes]]. “How to Recruit for and Run Remote User Testing.” *Optimal Workshop*, 22 Feb. 2018, [blog.optimalworkshop.com/how-to-recruit-for-and-run-remote-user-testing/](http://blog.optimalworkshop.com/how-to-recruit-for-and-run-remote-user-testing/). Accessed 31 Mar. 2020.
[[Ashlea McKay]]. “Ready for Take-Off: Best Practices for Creating and Launching Remote User Research Studies.” *Optimal Workshop*, 30 Nov. 2017, [blog.optimalworkshop.com/ready-for-take-off-best-practices-for-creating-and-launching-remote-user-research-studies/](http://blog.optimalworkshop.com/ready-for-take-off-best-practices-for-creating-and-launching-remote-user-research-studies/). Accessed 31 Mar. 2020.
Alannah. “5 Things to Tick off before Launching a Remote Card Sort.” *Optimal Workshop*, 24 Aug. 2017, [blog.optimalworkshop.com/5-things-to-tick-off-before-launching-a-remote-card-sort/](http://blog.optimalworkshop.com/5-things-to-tick-off-before-launching-a-remote-card-sort/). Accessed 31 Mar. 2020.
[[Lindsey Renee]]. “How to Run Remote User Research (like a Boss!).” *Medium*, 14 May 2018, [medium.com/mixed-methods/how-to-run-remote-user-research-like-a-boss-b3729954f03](http://medium.com/mixed-methods/how-to-run-remote-user-research-like-a-boss-b3729954f03). Accessed 31 Mar. 2020.
[[Kate Rutter]], and [[Laura Klein]]. “Remote User Research.” *What Is Wrong with UX*, 7 Apr. 2020, [wiwwux.libsyn.com/remote-user-research](http://wiwwux.libsyn.com/remote-user-research). Accessed 9 Apr. 2020. Podcast.