Ethnographic research
- Looking at peoples' every day lives and behaviors—understand what motivates them.
- Researchers observe and/or interact with a study's participants in their real-life environment.
- Focus on developing an understanding of the design problem.
- Entails examining
- Timeline:
- Beginning of the project. Learnings are used to support future design decisions.
- Cons:
- Can be time consuming.
- Methods:
- Research::
Ethnographic research
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