Positioning documents were developed as part of [[Pragmatic Marketing]]. > Note: Consider creating a separate positioning document for each persona/market. A positioning document consists of: - Product name - Persona and market segment - Problem - Solution - Positioning statement (25 words or less) - Product description (50 words or less) - Problem-oriented features Steps for creating a positioning document: 1. Start by writing the problem down 2. Write the solution down 3. List problem-oriented features 4. Positioning Statement (25 words or less) 5. Product description (50 words or less) [[Example Positioning Document]]