Stay out of people’s way and help them get their job done as efficiently as possible. Allow people to reach a state of flow: where they are immersed and productive without distraction from their main task ([[Deep delight is achieved once all needs are met]]). While it's important to onboard new users ([[User onboarding]]), it's equally important to provide to support power users. - Support beginners and experienced users - Ensure onboarding does not disrupt experienced users (or at least allow experienced users to disable them) - Limit distractions - Simplify routine jobs