Transform thinking from judgement to empathy. Could be a useful tool when creating personas. ### Empathy Map worksheet by [[Lloyd Dangle]]: .jpg)  [Empathy_Map_Thinking_Tool_LloydDangle](https://lloyddangle.com/Cooltools/Empathy_Map_Thinking_Tool_LloydDangle.pdf) From [https://kk.org/cooltools/lloyd-dangle-strategic-consultant/](https://kk.org/cooltools/lloyd-dangle-strategic-consultant/): > This is not a physical tool but a thinking tool that I use in my strategy work. I didn’t make this up. This actually comes from a man named [[Scott Matthews]], who has a company called Tremendousness, and it’s quite widely used. And it’s a tool that doesn’t really require anything except paper and a pen. It’s a thinking tool and it’s an exercise and it really is like a magic trick. If you’re working with an individual or working with a group, it will transform their thinking from judgment to empathy. And it takes about 15 minutes to half an hour and super powerful. It uses a visual template and allows a group of people to shift and deepen their perspective on a person, or persons. [Here’s a pdf](http://lloyddangle.com/Cooltools/Empathy_Map_Thinking_Tool_LloydDangle.pdf) I put together with a template and prompts for how to run an empathy map exercise. Also, the Empathy Map is described on page 65 of one of my favorite books of thinking exercises, [Gamestorming](https://geni.us/DZXB), by [[Dave Gray]], [[Sunni Brown]], and [[James Macanufo]].