Kawaii is a Japanese term for cute. [[Tobias Van Schneider]] used it to describe the bubbly effect seen on so many [[Dribbble]] shots these days. “Cute characters, round friendly shapes and a ‘feel good attitude’ that has a great psychological effect …” (The [tweet](https://twitter.com/vanschneider/status/1251204138442076161?s=20) has since been deleted.) Related things to read later: - [The Kawaiization of product design](https://vanschneider.medium.com/the-kawaiization-of-product-design-1f0b1269e1d4)